News & Media

The Real Brokerage is getting in on the artificial intelligence action. The brokerage is launching Leo, an AI-powered assistant that will be integrated with Real’s proprietary transaction management platform, reZEN, to act as a 24/7 concierge to its agents and brokers throughout the U.S. and Canada, according to an announcement on Wednesday.

After 10 years of building a thriving team across Rhode Island, Massachusetts and Connecticut, Jim Black, Founder of the Jim Black Group, brings his 17-person team to Real. Jim and his team bring a growth mindset to the three-state coverage area, where they focus on strong relationships—both with their clients and their communities.

The Real Brokerage has announced its expansion into Delaware, bringing its presence throughout the Eastern Seaboard. Real estate broker Ray Petkevis has been named the principal broker in Delaware.

The Real Brokerage founder Tamir Poleg shares how his rapidly growing business scooped up so much market share last year against the odds — and what the market holds in the days ahead

The power of video is staggering. According to the Cisco Report, 80% of all internet traffic was forecasted to be video content. That is a mind-blowing statistic to those looking to boost their brand online. And, if you’re not taking advantage of it already, it’s also a mind-blowing difference-maker.

Books, articles, and videos often give you generic advice on how to create rapport as a real estate agent. They might tell you to repeat someone's name until it loses meaning, which only works to a certain degree. They might advise you to list your credentials to establish authority. However, authority isn’t a core value you should search for as an agent. They may even suggest you find topics in common to engage in small talk, which can prove redundant.