The Real Brokerage Inc. Begins Trading on NASDAQ Today MORE×
5 Tips for Managing Your Online Reputation
Your online reputation can make or break your business. Just imagine people searching for your name or company’s name and finding information that portrays you as a scammer, for instance.
As a real estate agent, you need to manage your online reputation and treat it as a valuable marketing asset. But managing your online reputation requires acquiring new habits, including engaging with commenters and monitoring the online conversation. Today, we’ll share with you 5 tips to help your online reputation grow positively.
Tip #1: Find out just what your cyberspace reputation is.
This is the first step to managing your online reputation. Search for your name and see what comes up. Use different search engines like Google, Bing and Yahoo.
Have you ever liked a post? Or, perhaps made a comment or shared a link? If so, then it’s likely your online profile will show up. Browse through several pages until you come across one that brings up either your name or your business name.
Try to mix things up. If your name is Stephen Bowie, then try search strings like: “Bowie Stephen”, “Steve Bowie”, “Stephen B.” or “Steve B.” Do this for your business as well. Don’t forget to use the quotation marks. Secondly, head over to social media sites and review your profiles over there as well.
Tip #2: Reinvent or rehabilitate your online image.
This should be your next step after searching your name and business online. If your public profile reflects negatively, the next step to take is to repair it. The following are the steps to follow:
First, identify the root cause and address the underlying issue. Next, find and correct the reputation problem at the source. If you are unable to remove the negative comment, then consider launching a new blog and optimizing your social profiles to force negative results off of page one.
Then, begin strengthening your online image by publishing plenty of positive content on your blog. Lastly, try to earn as many positive customer reviews as possible. This will help offset complaints and push them down the search results.
Tip #3: Control your online image.
Once you have removed any compromising photos, the next thing to do is to take control of your online image. While you can accomplish this in several ways, the best way is to counter negative posts with positive ones.
The first way to counter negative posts is by promoting yourself online through creating positive posts. Companies that have positive online reviews are always vastly more likely to be chosen by online consumers.
One natural way of doing this is by asking your clients for reviews and/or recommendations. The other way is by hiring companies to post reviews about you or your company on sites like Facebook and Yelp.
The second way of countering negative posts is by writing professional blogs that add value to visitors. Use it to share valuable and interesting market information that shows you are an expert in your field.
Lastly, join professional real estate sites. Joining these forums and interacting with the members can help boost your professional image.
Tip #4: Respond to negative reviews politely.
Negative comments are inevitable on social media. Really, it’s as plain and simple as that. The key is knowing how to respond.
When it comes to negative reviews, always respond as politely and as calmly as possible. You should always take the high road no matter how unfair the post or comment is.
Here are some tips to help you turn negative comments to positive ones.
- Respond to the commenter directly and propose a way to correct the issue.
- Make a public post apologizing to the person and publicize your solution to the problem.
- Once you’ve both made peace, request the person to remove the negative comment or update the comment with one that is positive.
- Allow your website visitors or customers to post comments on your website so that you can moderate them.
Tip #5: Track your online image.
Your online image is as much a reflection of you as a resume or interview. As such, it’s in your best interest to track it. And what better way to do that than signing up for alerts whenever your name or that of your business comes up?
One of the most widely used method is by using Google Alerts. It’s simple to use. You enter your name or your business name, and Google will email you whenever they are mentioned.
There you have it, five tips for managing your online reputation. By managing your online reputation, you can proactively influence what information people find about your brand.