Your job is to generate leads and promote the interest of your clients. Real’s job is to support you by providing the tools you need to do so, while returning the highest splits possible to you to maximize your earnings. Real does this using mobile technology tools to help you build your brand, generate leads, manage deals and get support – totally paper free.
Real’s smart technology platform includes Google Suite for Business with professional email, calendar, survey tools & more.
Dotloop allows agents to manage transactions & signature from beginning to end – totally paper-free. Wait. There’s more! It includes CloudCMA for data-driven market analysis… plus your own, branded IDX-integrated app and website for listing search, client communication, support and more.
When you join Real, you also join a supportive community of hundreds of agents locally and nationally who interact daily in Real’s mobile app.
And Real provides an on-demand support staff and broker assistance to help answer any questions you may have. Work in your own home, on your own time, with a full staff behind you.
Why choose Real?
If you are motivated to build your own business, you are independent, self-driven and comfortable with working online and you’d like to keep more of your commission while also accessing free, best-in-class technology tools and great support, then Real could be the brokerage you’re looking for.
While traditional brokerages take a large portion of your commission and discount brokerages skimp on support and charge hidden fees, Real provides a larger commission split (85%, with the ability to earn 100% for the remainder of the year after reaching an annual cap) and no hidden fees.
Real can offer both great support and a great split because we cut our own overhead. We are not a franchise so there are no franchise fees, and we use technology and data to automate and optimize processes.
Through an innovative app, agents have the power to grow their own brand, make their own schedules, and work from anywhere, anytime. The app itself gives agents access to transaction documents, marketing materials, a CRM, the latest listings, on-demand real-time support, and even the ability to build a beautiful, custom website and generate a Facebook business page in a few taps.
I want to join Real, what's next?
Once you decide to become a Real agent, fill out your information here: www.joinreal.com/about/join. You can go ahead and e-sign the independent contractor agreement (ICA) or stop and talk with a Real rep first.
Once you sign the ICA and resign from your current brokerage, your individual Real rep will walk you through the process of transferring your license.
What fees do I pay?
You pay no tech fees or desk fees to Real. You pay no monthly fees as long as you close a transaction within your first 12 months at Real. You do pay the agent portion of your real estate board and MLS fees. Individual agents also pay a payment processing fee of 0.05% on home sales OR 5% on lease commission (capped at $500 per transaction). Team members pay a $200 transaction fee after reaching their cap.
How do I earn 100% commission?
For individual agents: after $12,000 split to Real annually, Real pays you 100% of the commission for the remainder of the year period based on your starting date.
For teams on Real’s team plan, the annual split to Real is $12,000 for the team leader and $4,000 per team member. As part of the team plan, the team leader guarantees payment of each member’s split to Real.
How long do I have to reach the cap?
Caps are on a 12 month period based on your starting date.
What is your E&O insurance coverage? Do I pay for it?
Real covers the cost of E&O insurance, which covers every transaction you do with a coverage amount of no less than $1M per occurrence. Note: In NM and LA, the agent pays for insurance and Real reimburses them.
When do I get paid?
Provided you have submitted all transaction documents, you will be paid directly at closing by getting a CDA, or you will be paid on the same day we receive the commission check from escrow. You will be paid as an independent contractor, and will be issued a form 1099 at the end of the year.
Is there any minimum sales volume I should commit to?
Real is built for agents who aspire to be active. When you join Real, you will be asked to set your goals. While there is no minimum sales volume, there are 6-month check-ins to review your progress against goals.
Who negotiates the commission/fee with my clients?
You do. They are your clients and your deals. Feel free to negotiate what is best for you.
What type of license do I need?
You are required to have an active real estate salesperson or broker license in compliance with your state’s real estate licensing department. Your license has to be in good standing, and you should have no claims filed against you.
Do you provide office space? Can I work from home?
Real does not provide office space. That’s why we can offer such great splits, technology & support.
What if I need support?
Real has an on-demand support team to help with whatever you need. The team includes transaction specialists, board & MLS experts, tech support & brokers for compliance questions and more. You can tap the team whenever you want through the chat function in your Real app, by email or by phone.
Does Real provide training?
From marketing to compliance, we’ve got you covered. Attend live and on-demand voice and video sessions multiple times per week with top brokers and experts. Self-train with articles and templates. Where available, join a team for one-on-one coaching. And also, reach out to support for help with anything.
What marketing help do I get?
Real estate is about marketing yourself, and Real is here to help. From push-button Facebook Business page creation to pre-built listing campaigns plus coaching and training along the way, the only limit is your drive to use the tools to get out there.
Additional options include the ability to work with Opcity and a branding and marketing store where you can order business cards, signage, flyers, and car magnets based on professionally-designed templates. Real agents are also free to use any compliant lead gen platform they want to.