Better splits, best value for real estate teams. Read more.×
The Knoxville Group Real Estate Team Joins Real in Tennessee
Real announced today that The Knoxville Group real estate team, lead by Rosemary Pooser and Natalie Gwin, joined the technology-powered brokerage in Tennessee.
The Knoxville Group will serve home buyers and sellers in eastern Tennessee and grow the team by adding local agents with specialized market knowledge.
“We have tech-savvy consumers coming into a market that is really thriving,” says Pooser. “Real makes running a business and providing high-quality service to clients faster and easier than ever.”
In addition to growing The Knoxville Group, Pooser and Gwin will serve as regional growth leaders for Real in Tennessee. In their roles, Pooser and Gwin will recruit independent agents and team agents who are interested in a new brokerage model.
“We all know that the real estate industry is changing and we are going to need to change with it,” says Pooser. “Real is a company designed to let agents make more money, with less effort.”
Pooser has been working in real estate for over 20 years and has experience in the residential, commercial, and developmental sectors. Throughout her career she has managed sales teams and brokerages in the southeast. Gwin worked in sales and marketing 13 years before making the transition to real estate in 2015. She and Pooser met in Knoxville while working at a different brokerage before they decided to launch their own agency: The Knoxville Group. When they heard about Real, they saw an opportunity.
“Real wants to take a back seat to teams and agents and let them grow their own business while supporting them with this great technology,” says Pooser. “I saw it as something really exciting for agents.”
“Real investors have a track record of successful technology driven companies like Waze and Fiverr,” adds Gwin. “I felt it was a great place to launch our luxury services and build our community programs.”
As they move The Knoxville Group forward with Real, the duo wants to provide local buyers and sellers with what they call the “Real Client Experience”—a high quality service that delivers results and provides clients with a memorable, positive experience.
As for the local market, Pooser and Gwin are bullish.
“The market is getting younger as millennials take more market share,” says Pooser. “The emergence of Nashville as a hotspot for celebrities and tourists, the tech explosion in Chattanooga, and Knoxville’s quality of life are attractive and affordable options for newcomers and natives alike.”
“I’m very excited for Real’s entrance into the Tennessee market, and I feel Rosey and Natalie are great standard bearers for Real’s mission to give real estate agents the best tools and support, so they can make more money, with less effort,” says Real founder and CEO Tamir Poleg.
For agents who are interested in Real, Pooser and Gwin have a message:
“If you want to keep more of your commissions, market yourself with the click of a button, and get support from experts whenever you need it, join Real,” they say. “Together we will better serve our customers and help build thriving communities here in Tennessee.”
Learn more about The Knoxville Group at www.theknoxvillegroup.com.