Our mission is simple:
Always find ways to make agents’ lives better.
In 2014, a team of real estate professionals, technologists and venture capitalists joined forces to spark this revolution by creating Real, a technology-powered, full-service brokerage. Real was developed with one essential mission: Always Find Ways to Make Agents’ Lives Better!
Our co-founder and CEO, Tamir Poleg, understands the limitations of the brokerage/agent relationship firsthand. As an industry veteran, he knows this model has become obsolete.
In the past, brokerages offered agents “value” by providing brand recognition, access to listings, a desk and a fax machine, and paper marketing tools like business cards, letterhead, and yard signs, while measuring their success in agent sales. In return, brokerages charged their agents a fee on top of a commission split.
Real, the brokerage of tomorrow, uses technology to provide agents with all the tools, marketing materials, contracts, platforms, technology, leads, listings, and support they need through a fast, intuitive, technology-driven platform - all for free.
While Real’s technology grants our agents the ability work from anywhere, any time, our true difference lies in the way we treat our agents, and our redefinition of success.
Real gives agents the support they need to build their own brand, develop their career, and live a life they love! We understand what success means to our agents, and we know it isn’t solely driven by making sales, clocking hours, or “producing” for a brokerage.
To Real, success is a single parent finding more time to spend with their kids because our technology makes them more efficient, allowing them to get tasks done quicker. Success is an agent using our platform in order to become a thought leader in their community by having pre-populated original content continuously funneled to their custom made website.
By marrying industry leading technology, with an agent-centric approach that disposes of archaic industry standards, Real has become the fastest growing technology driven brokerage in the United States.